How to make Investors Fall in Love with Your Team | Fortify - #6

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The upcoming Amsterdam Capital week inspired me to start writing again. Together with NLFunding I sha
 

Paul Musters - Fortify

September 6 · Issue #6 · View online
We Build Winning Startup Teams

The upcoming Amsterdam Capital week inspired me to start writing again. Together with NLFunding I share the same mission: make better matches between startups and investors. 
And what’s better than writing the first article about love? ;-). I’m happy to receive any questions, comments and ideas in a reply. Enjoy reading!

How to make Investors Fall in Love with Your Team
A guide on how to construct a winning Startup Team Slide
A direct email, an intro through Linkedin or the contact form on their website. There’s a high probability your interaction with an investor will happen online. Everyone has done it, but how do you find out if this investor is the potential unicorn match for you and your startup team?
A good way to do this, is through storytelling. And what works best for storytelling online? 
You probably guessed it, a pitch deck.
I can hear you thinking: “I already have a good quality pitch deck, what do I need your help for?” and I understand. But did you know that your ‘Team’ slide is the second longest viewed slide in the entire deck?
This metric about the attention of investors shows us that the ‘Team’ slide is one of the most important factors when it comes to getting that first meeting with an investor.
So now that we know your team information is critical when it comes to grabbing attention, how can you make this slide sparkle?

The Do's
(1) A picture is worth a thousand words
Always use your team’s photo on the Team slide. Some team slides don’t show any pictures at all, which lowers your chances of getting attention exponentially.
My suggestion: use a great group photo instead of individual profile pictures. It says a lot about what kind of team you are, and if done correctly (get some humor involved), it will bring a smile to the face of an investor.
Make a team slide that will be remembered.

(2) The only way to win is to learn faster than anyone else
A good way for investors to predict potential success is by looking at the speed of progress the startup has made as a team. Obviously, showing your progress and learnings should be a central thing throughout your entire deck. But on the Team slide, it’s important to highlight those personal achievements and learnings.
Adding in a short description of each founder’s most significant accomplishments and current responsibilities can do the trick. Again, your uniqueness and creativity play a major role here.

(3) In Team we trust
In a great team, members should trust each other enough to place the ‘we’ above the ‘me’. Knowing each other well is the foundation of trust. You can use your Team slide to showcase that comfort 


How to make Investors Fall in Love with Your Team - NLfunding
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Carefully curated by Paul Musters with Revue.
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